Samsung Tops Premium Segment Of Smartphone Market

Samsung Tops Premium Segment Of Smartphone Market

On back of a stellar performance by Galaxy Note 9, Samsung clocked a 62.5% market share (by volume) and 60% market share (by value) in the premium section for the August, a new report claimed this week. As per the Gfk (German market research company), Samsung not only spearheaded the Rs 40,000+ section but also clocked a 55% market share (by volume) and 55.5% market share (by value) in the Rs 30,000+ section in same month.

“We are very happy with the pace our numbers are increasing. We are bullish on additionally consolidating our leadership place in the smartphone industry. Our plan is to increase at 20–25% in the festive quarter of October–December,” claimed General Manager at Samsung India, Aditya Babbar, to the media in an interview. Galaxy Note 9 was rolled out on August 24, 2018, and pre-booking for the handsets began on August 10, 2018.

On a similar note, new players in the handset market such as Vivo, Huawei, and Oppo with new innovations and functions have been posing a challenge to the conventional companies such as Samsung. This requires the established companies to add in features and yet stay affordable to the users.

In one such case of adaptation, the Samsung is supposedly operating to bring high-end functions such as in-display fingerprint reader and triple cameras in its budget handsets. As per a report by a The Investor (the Korean local media), “The company’s worldwide hardware development team that is accountable for designing lower-range handset except Galaxy Note and S devices has lately began research for updating major features of its Galaxy A devices.”

The company is aiming to roll out 2 major functions in 2019 Galaxy A series namely on-screen fingerprint reading and triple-lens camera with the super-wide angle. The latter is anticipated to launch in the 2019 flagship Samsung Galaxy S10+ too.

Lawrence McAlpine

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